6.5 Hours of On Demand Video (21 Lectures), Six Section Workbooks PLUS 4 Bonus Resources
The course is brimming with specially designed exercises and templates, examples, case studies, anecdotes, fresh thinking and ideas to ensure you craft a captivating brand position, story and messaging. There are Six Sections encompassing 21 Subject Lectures, workbooks and articles.
It's hard to overstate the benefits of building a quality brand. More competition exists in our markets than ever, and a compelling and believable brand puts your business organisation on a faster track to success. Strong brands simply outperform the others. Your brand should be one of your most valuable oraganisational assets, building recognition for what you do and driving tangible value. I aim to help you capture the magic that makes your brand unique, competitive, valuable and enduring.
In developing the course content, I’ve drawn on my extensive first-hand experience in brand and business development. My process has been helping organisations of every type develop and manage outstanding brands.
This course is for people who want to harness the full potential of their brand. That is, anyone seeking higher brand recognition and engagement:
You're about to launch a new business.
You're already in business but need some fresh brand thinking.
You want to refresh an established brand or evolve one or more of your brand elements.
You might be seeking professional development and upskilling.
It's great for teams to work through, bounce ideas off each other and stay inspired.
Whatever your motivation, you'll find tools, support and insights to help you make your brand a winner.
A transformational guided journey to brand success—I've broken the process into manageable chunks.
Tools and resources—challenge your thinking and push your boundaries.
Highly efficient—curated quality information in one place.
Expert insights—draws on my extensive experience and market insight.
Work through the course at your own pace, in your own place—you're in control.
Professional development—gain the skills to advance your brand and career and demonstrate your brand mastery to your peers and boss.
Good for your budget—for the price of the course, you get the equivalent of tens of thousands of dollars of agency services.
Understood and mastered the art of brand positioning, including your vision, mission and purpose.
Build an in-depth profile of your organisation and offer by populating my Organisational Understanding Framework.
Reviewed the importance of brand values and how to capture them.
Found your brand voice and created your Tone of Voice Guide.
Developed your brand story.
Created maps of your competitors and operating landscapes to feed into your planning and strategies.
Identified the core brand perception you want people to have and how to embed it in your brand communications by populating my Brand Perception Model.
Crafted highly targeted messaging to reach those all-important hearts and minds.
Course Rating 4.94
"I felt more confident about my branding strategy after taking this course. It's filled with tips and strategies that really work. All thanks to the instructor."
"Thanks for sharing your ideas with us on this course. It's very educational and exceptional. I really learned lots."
"I can't believe how easy it is! As a placeholder testimonial, I'm just scratching the surface. Add real reviews to showcase your online business."
"The presenter is engaging and personable and the course is full of great information."