Paperback US$70
This beautiful, illustrated book is a highly practical, 'hands-on' resource that's easy to use and expertly guides you through every aspect of developing your brand.more detail in this subtitle
It's for anyone seeking higher brand recognition and engagement — whatever your brand goals, you'll find ideas, tools, exercises, and examples to help you achieve them.
Content is drawn from my extensive first-hand experience in brand and business development. It includes examples, case studies, anecdotes, fresh thinking and ideas, and carefully tailored exercises in a Downloadable Workbook to ensure you craft a captivating brand position, story, messaging, and visual identity.
"This book is absolutely incredible."
Mary Jane Ryan — Coralus (formerly SheEO)
The book's really well written — practical advice on brand building is so hard to come by. It's given me a much better understanding of a subject that has long eluded me.
Toby Green — Elysian Foods
Understood and mastered the art of brand positioning.
Created a consistent brand identity across all touchpoints by developing three key frameworks.
Identified the core brand perception you want people to have and how to embed it in your brand communications.
Found your brand voice and captured its essence in your brand story.
Defined what makes your audiences tick and created messaging showing how your products or services are game changers.
Learned the essentials about developing a dynamic, 'on brand' visual identity.
Figured out how to find and brief a creative partner to get the best outcomes.
Learned how to build an engaged and loyal community around your brand.
Created a brand with 'moxie' — inspiring, motivating and with more than a bit of verve.