9 Lectures (2.8 hours of on-demand videos), 1 Course Workbook, 8 Bonus Resources.
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People who want to harness the full potential of their brands to drive business value—emerging and established entrepreneurs, business owners and managers, comms and marketing professionals. Whether you're starting on your brand journey or it's time to rethink your current brand, this course will energise you to aim higher.
You'll learn the elements that make up a standout visual identity, how to select and get the most out a creative partner and how to test and refine creative concepts and successfully activate your new brand identity.
No specific skills or experience are necessary, but you need to have time to go through the exercises carefully to build your knowledge and capability.
This section gives an overview of what's involved in creating a compelling visual identity and looks in detail at the elements that make up your identity, with loads of tips, tricks, anecdotes and case studies.
By the end of this section you will have:
Understood how the visual elements — logo, colours, font, and imagery — combine to bring dynamism to your identity so it represents the essence of your brand and resonates with your audiences.
Looked in detail at each element and how to optimise these.
Gained insight into creative impactful brand imagery.
It's often said that is your designer doesn't understand you, what chance does your audience have? Finding the right design partner or creative agency, briefing, and working effectively with them is integral to a successful brand journey. This step can be intimidating because you're handing your brand baby and some of it's care to strangers.
The right creative partner brings a lot to the table. If you’re starting in business or taking the next great leap forward, you might not have worked with an agency or designer before, and making that first approach can be intimidating. This section gives you all the ammunition you need to select the best creative partner and get the most out of working with them.
This section gives you all the ammunition you need to select the best creative partner and get the most out working with them. By the end of this section you will have:
Identified the criteria you need to find in a design partner and what type would be best for your needs.
Worked through the designer/agency selection process.
Have the tools to write an effective Creative Brief for your creative projects.
Understood how to go about testing your logo, identity and other elements.
Now we look at adding the finishing touches including how to bring your identity alive through a logo suite that meets all your print and digital format needs. We'll also cover what goes into high quality brand guidelines so your identity shines out. Finally, we'll look at the best ways of activating your brand.
By the end of this section you will have:
Understood what is involved in a full logo suite and what formats you need.
Worked through the best options for your brand guidelines.
Created a success rollout plan to activate your new brand and identity.