welcome to the brands with moxie academy

Your Brand Transformation Starts Here

The Brands with Moxie Academy is an online learning platform—a brand accelerator—for people at any stage on their brand journey. Our courses are created by branding experts and designed to be flexible so you can build a winning brand at your pace, in your place—you’re in control.

why invest in a Brands with Moxie Course?

A compelling and believable brand puts you and your organisation on a faster track to success.

Why? Because a standout brand brings competitive advantage and adds value at every stage of the business life cycle, from planning and development to capital raising and growth, to exit. We're here to give you the tools to capture the magic that will make your brand unique, competitive and enduring. Strong brands simply outperform the others.

Our courses are designed to be flexible so you can build a winning brand at your pace, in your place—you’re in control.

  • Created by experts—we’ve drawn on decades of experience in successful brand development in the course design.

  • Convenient and easy to use—curated, quality information in one place. 

  • A flexible guided journey—courses are broken into results-focused, bite-sized and manageable chunks.

  • Professional development options—great way of building your brand knowledge and skills.

  • Successful—our tried and tested brand development process has been enabling people and organisations of every type and stage to build winning brands for 20+ years.

  • Great value—you get agency smarts without the fancy price tag. 

  • Low score in our brand health test below!

Are you ready to transform your organisation's brand into it's most powerful strategic asset?

Featured Product

  • $29.95

Sorry, But it's Not Just A Logo—An Introduction to Branding for Success

  • Course
  • 2 Lessons

Find out why a strong brand is one of your most valuable business assets and the elements that combine to make it a powerhouse. In this course you will profile your audiences and what makes them tick. Define your vision and brand story, the foundation stones for successful messaging and communications. Lastly, we'll define the core perception you want people have of your brand when they see it or engage with it.

Who will benefit from our Courses?

Ambitious Startup Founders


No matter where you are on your path, one thing's clear: you're driven by a big vision and a burning desire to make a significant impact. You know it's time to stop wishing and start doing. You're ready to elevate your brand's presence, position it as a true leader in the marketplace, and get that "killer" brand not just ticking, but firing on all cylinders. Let's make that vision a reality.

Owners and Managers


You're a seasoned manager, sharply aware that in today's fiercely competitive landscape, a formidable brand isn't just an asset—it's your ultimate advantage. You possess an innate savviness, but you're also wise enough to pinpoint the knowledge gaps. You're actively seeking the insider tips, the cutting-edge tricks, and the actionable insights that will refine your expertise and sharpen your competitive edge.

Comms Professionals


You're highly motivated, you're ambitious, and you recognise that a powerful brand is more than just a logo—it's the very heartbeat of your organisation. Whether you're steering a commercial powerhouse, a vital government agency, or a purpose-driven non-profit, you understand that a well-defined brand can amplify your mission, supercharge your goals, and embed tangible value across every single activity.

Meet Our Academy Director

Frances Manwaring

Creative Leader, Author and Motivational Speaker

"I've been owner and managing director of creative agency Moxie since 2010, a role I describe as a natural extension of a career focused on helping great ideas reach the world.

At Moxie, I specialise in brand development and building organisational value through highly performing brands by enhancing their impact, perception and strategic positioning.

Throughout my career I have worked with, obsessed about, created, managed, and refreshed brands for my own companies and for client brands. I love helping people make their brands shine out—it never gets old!

'Moxie' means to have courage, daring and verve. I believe every brand should have it's share of moxie and I'm excited to see what we can achieve together.

See you in class."

Frances

Develop Your Brand at Your Pace In your Place

Success starts today!

Brand Health Check

Take our FREE 10-point brand healthcheck to find out how hard your brand is working for you.
Courses

Courses

Everything you need to build and manage a stand out brand and visual identity.

Books

If you prefer reading, check out our flagship book — Eight Steps to a Winning Brand.

Moxie Matters Newsletter

Sign up for the free Moxie Matters Newsletter and get exclusive content delivered straight to your inbox. We're talking behind-the-scenes stories, expert tips, and a vibrant community of like minded people designed to help ensure your brand stands out.

Sign up now and start building a brand with moxie!

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Endorsements for the Brands with Moxie Process

Paul Linton—CEO, Northland Inc.

"A quality brand drives competitive advantage and enhances sales, reputation and a fantastic culture. I highly recommend Frances' process to anyone looking to develop their knowledge further and maximise the value of their brand."

Leaine Jones—Director, Jones Business Solutions

"Frances has drawn on all her years of experience in creating the Brands with Moxie courses so you can take control of your own brand development, supported by your own expert. You get the equivalent of tens of thousands of dollars of agency services for the prices of the course."

LeeAnne Wickham, Director, Whirinaki Ware Taonga Museum and Gallery

"We were delighted to work with Frances on our rebranding project. The workshops and presentations were lively, yet considered, straightforward yet comprehensive, and the process was throughtful and fun."